Growing Memories

LICENSE AGREEMENT

IMPORTANT: READ THIS LICENSE AGREEMENT (HEREINAFTER “AGREEMENT”). IF YOU DO NOT AGREE TO THIS AGREEMENT, DO NOT CLICK THE CHECK BOX INDICATING THAT YOU AGREE TO THE TERMS AND CONDITIONS OF THIS AGREEMENT. BY CLICKING ON THE CHECK BOX, YOU AGREE TO BE BOUND BY THIS AGREEMENT (“ACCEPTANCE”). IF YOU DO NOT AGREE TO THIS AGREEMENT, THEN YOU MAY NOT USE THE MeM PRODUCTS.

Effective upon the date of Acceptance (the “Effective Date”), this Agreement is made between Making Everlasting Memories, LLC. (“MeM”), a Delaware limited liability company, and you, the Customer. MeM and Customer agree as follows:

1. INTRODUCTION

1.1 Making everlasting Memories (“MeM”) is a progressive memory recording and publishing company which, through its products and services, publishes memories through stories and images to the Internet and/or other current technology.

1.2 Customer is interested obtaining the right to use certain MeM Products to create and publish material as further set forth herein. Accordingly, for good and valuable consideration, the adequacy of which is hereby acknowledged, the parties agree as follows:

2. DEFINITIONS

2.1 “Customer Content” shall mean all data, text, photographs, graphics, messages, music, or other materials including, without limitation, the selection and arrangement of the same that Customer uploads, posts, transmits, or otherwise makes available on the MeM website and/or incorporates into Customer Publications.

2.2 “Customer Publication” shall mean a work that is fixed in tangible form created by a Customer using MeM Products based in whole or in part on Customer Content.

2.3 “Intellectual Property” shall mean any and all patents, trade secrets, copyrights, moral rights, know-how, inventions, processes, algorithms that relate to the MeM Products.

2.4 “Trademarks” shall include the trademarks and service marks of MeM, whether or not registered, including, without limitation, the following: Making Everlasting Memories, MeM, Everlasting Memorial, Honneur et Mémoires, MeM Announcement, the MeM logo, Lifelong Memories, Family Heritage Registry, Moving Memories, Slap-N-Scan, Send My Best, Growing Memories, and all other MeM logos, product names, and service names that are trademarks and/or service marks of Making Everlasting Memories, L.L.C.

2.5 “MeM Products” refers to software and any other content and materials made available to Customer (via the Internet or by download) by or through MeM for use in creating Customer Publication(s) (including without limitation applets, server applications, images, photographs, animations, video, audio, music and text, and documentation, whether hardcopy or electronic).

3. OWNERSHIP; LICENSE GRANT; LIMITATIONS ON USE

3.1 Ownership: The parties acknowledge that MeM, its affiliates, and/or its licensors, have exclusive ownership in and to the Intellectual Property, Trademarks, and MeM Products.     Nothing in this Agreement shall operate to assign or transfer ownership of the Intellectual Property, Trademarks, or MeM Products.

3.2 License Grant: Subject to the terms and conditions in this Agreement, MeM hereby grants to Customer a revocable, nonexclusive, nontransferable, limited license, with no right to sublicense, to create and modify Customer Publications using the applicable MeM Products and to display and perform the Customer Publications solely for Customer’s personal, noncommercial use.

3.3 Limitations on Use.

3.3.1 Customer may not remove, alter, cover or distort any copyright, trademark or other proprietary rights notices on the MeM Products.

3.3.2 Customer may not reverse engineer, reverse assemble, decompile, or disassemble the MeM Products or any part thereof. Except as otherwise permitted in this Agreement, Customer may not copy, modify, distribute, translate, publish, display, disclose, rent, lease, modify, loan, distribute, or create derivative works based on MeM Products or any part thereof.

4. CUSTOMER RESPONSIBILITIES

4.1 Customer agrees to assume full and complete responsibility for the form, substance, and content of Customer Content. Customer agrees that MeM is not liable in any way to Customer or any third-party for any claims, losses, or damages related to Customer Content.

4.2 Customer agrees to review the form, substance and content of the Customer Publication and to notify MeM in writing within thirty (30) days from the Effective Date of any material defect in the Customer Publication. Such notification shall describe in reasonable detail the material defect. Failure to notify MeM within such time period will result as a full and complete waiver by Customer of any and all claims Customer may have relating to the Customer Publication.

4.3 Customer further agrees that Customer will not use MeM Products to:

4.3.1 deliver content that is or may be deemed abusive, defamatory, hateful, obscene, prejudiced, threatening, vulgar, harmful, harassing, or otherwise objectionable;

4.3.2 deliver content that contains software viruses or any other code, files or programs designed to damage or disrupt any software, hardware or telecommunications equipment; or

4.3.3 violate any applicable law or regulations.

4.4 Customer shall not collect (by any means including, without limitation, spider, robot, or manual collection) store data about other MeM customers.

4.5 Customer shall not use any device, software or routine that interferes, or attempts to interfere, with the proper working of the MeM websites or MeM Products. Customer shall not circumvent a technological measure that effectively controls, or is intended to control, access an MeM website or its content or MeM Products.

4.6 Customer acknowledges and understands that MeM does not pre-screen Customer Content, but that MeM shall have the right, its sole discretion, to reject, remove, and/or take-down Customer Publication, in whole or in part, including, without limitation, any Customer Content.

4.7 Customer agrees to assume sole responsibility for the security of password(s) issued to each Customer. Unless expressly approved in writing by MeM in advance, a password is valid for use online in the country in which it is issued. Passwords are subject to cancellation or suspension by MeM at any time, including upon nonuse for such period as MeM may determine, and reissuance or reactivation of such passwords may be subject to MeM standard charges. If Customer believes that any password is being used by someone other than an authorized Customer, Customer must notify MeM in writing immediately.

4.8 Although MeM shall periodically backup Customer Content and Customer Publications, Customer acknowledges and agrees that MeM shall not be responsible for lost or corrupted Customer Content and/or Customer Publications.

4.9 Customer acknowledges and agrees that MeM may establish general practices and limits concerning use of MeM Products, including without limitation the number of days that Customer Publications and/or Customer Content will be retained, the size of any message that may be posted, the disk space that will be allotted on MeM's servers on Customer’s behalf, and the duration of time which Customer may access the MeM Products and/or Customer Publication. Customer shall not take any action that imposes in MeM’s sole discretion an unreasonable or disproportionately large load on MeM’s infrastructure.

4.10 Customer shall provide MeM with accurate, complete, and updated information required by MeM, including Customer’s name, address, telephone number, e-mail address and, as applicable, payment data.

5. MeM RESPONSIBILITIES

5.1 If duration is associated with the MeM Products licensed hereunder, then MeM shall display the Customer Publication for the duration associated with the MeM Products licensed by Customer unless this Agreement is sooner terminated pursuant to Section 11.2. If a duration is not associated with the MeM Products licensed hereunder, the MeM shall display the Customer Publication until this Agreement is terminated pursuant to Section 11.2

5.2 If Customer notifies MeM of a material defect in the Customer Publication pursuant to Section 4.2, then MeM will use reasonable efforts to correct the material defect. MeM shall not be responsible for correcting (i.) non-material defects in the Customer Publication; and (ii.) defects which MeM determines, in its sole discretion, are not caused by MeM Products.

6. RIGHT TO USE CUSTOMER MATERIALS

6.1 Customer grants to MeM a royalty-free license (with a right to sublicense) to display, distribute, reproduce, and perform the Customer Content as well as to create derivative works based upon the Customer Content in connection with this Agreement. This license shall expire on the termination or expiration of this Agreement except that sublicenses granted by MeM prior to the termination or expiration shall survive.

6.2 Customer acknowledges and agrees that the license granted in Section 6.1 above shall include the right to (i.) publish and sell Customer Publications including any derivatives thereof in any and all formats now in existence or which may come into existence in the future including, without limitation, in print format and on DVD; and (ii.) use the Customer Publication in MeM’s marketing materials. This paragraph shall not be construed to limit the license grant in Section 6.1 in any way.

7. FEES

7.1 Fees. In consideration for the license granted by MeM hereunder, Customer shall pay MeM the fees, if applicable, set forth on the MeM website.

7.2 Fee Changes. MeM reserves the right to increase fees, or to institute new fees at any time, upon reasonable notice posted in advance on the MeM website.

8. CUSTOMER REPRESENTATIONS, WARRANTIES AND INDEMNITIES

8.1 Customer represents and warrants to MeM as follows:

8.1.1 Customer has the full power and authority to enter into this Agreement and to grant the rights granted under this Agreement;

8.1.2 Customer shall comply with all applicable laws and regulations applicable to Customer’s activities in furtherance of this Agreement; and

8.1.3 Customer owns, or has received written permission, to use all Customer Content submitted to MeM in accordance with this Agreement.

8.2 Customer shall indemnify and hold MeM harmless from and against all costs and expenses (including reasonable attorney’s fees) related to Customer Content and/or any breach of any representation or warranty, express or implied, contained herein.

9. MeM REPRESENTATIONS, WARRANTIES, AND DISCLAIMER

9.1 MeM represents and warrants to Customer as follows:

9.1.1 MeM has the full power and authority to enter into this Agreement and to grant the rights granted under this Agreement; and

9.1.2 MeM shall comply with all applicable laws and regulations applicable to MeM’s activities in furtherance of this Agreement.

9.2 EXCEPT FOR THE LIMITED WARRANTY IN SECTION 9.1 ABOVE, MeM PRODUCTS AND THE MeM WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. MeM EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, NON-INFRINGEMENT, AND INFORMATIONAL CONTENT.

10. LIMITATION OF LIABILITY

10.1 NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, IN NO EVENT SHALL MeM, ITS LICENSORS, ITS AFFILIATES, OR ITS REPRESENTATIVES BE LIABLE TO CUSTOMER OR ANY OTHER PERSON OR ENTITY FOR INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES (EVEN IN THE EVENT MeM HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES). NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, IN NO EVENT SHALL THE CUMULATIVE LIABILITY OF MeM AND ITS AFFILIATES UNDER THIS AGREEMENT EXCEED THE TOTAL PAYMENTS RECEIVED FROM CUSTOMER UNDER THIS AGREEMENT DURING THE PRECEDING TWELVE (12) MONTH PERIOD.

11. TERM; TERMINATION

11.1 Term. This term of this Agreement shall commence upon the Effective Date and shall continue in effect until the Agreement is terminated pursuant to Section 11.2.

11.2 Termination.

11.2.1 If a duration is associated with the MeM Products licensed hereunder, then this Agreement shall automatically terminate thirty (30) days after expiration of the duration associated with the MeM Products unless subsequent MeM Products are licensed prior to such time under terms mutually agreed to by the parties.

11.2.2 Either party may terminate this Agreement at any time by providing written notice to the other party.

11.3 Effect of Expiration or Termination.

11.3.1 Upon expiration or termination of this Agreement, Customer shall cease use of the MeM Products and, within a reasonable time, MeM shall remove the Customer Publication from the MeM websites. Sections 3.1, 4.1, 8, 9, 10, 11.3, 12 shall survive any expiration or termination of this Agreement.

11.3.2 No refund of fees will be made to Customer when (i.) this Agreement is terminated by Customer pursuant to Section 11.2.2; or (ii.) this Agreement is terminated by MeM pursuant to Section 11.2.2 and the MeM Products licensed by Customer had an associated duration of less than one (1) year. Notwithstanding the foregoing, if this Agreement is terminated by MeM pursuant to 11.2.2 above within three (3) years of the Effective Date and the MeM Products licensed by Customer had an associated duration of greater than one (1) year, then Customer shall be entitled to receive a refund of any fees previously paid by Customer under the Agreement pro-rated based upon a three (3) year period beginning on the Effective Date.

12. MISCELLANEOUS

12.1 Assignment. This Agreement may not be assigned by Customer without the prior written consent of MeM. MeM may assign this Agreement at any time without Customer’s prior consent. This Agreement shall be binding upon the successors, permitted assigns, heirs and executors of the parties hereto.

12.2 Governing Law: This Agreement shall be construed and governed in accordance with the substantive laws of the State of Ohio without regard to conflict of laws principles. The parties hereby consent to the jurisdiction of the state and federal courts located in Hamilton County, Ohio and expressly waive any objections or defense based upon lack of personal jurisdiction or venue.

12.3 Unenforceability: It is intended that this Agreement shall not violate any applicable law. If, at any time or for any reason, any provision becomes unenforceable or invalid, such provisions shall be amended to bring them into legal compliance and to preserve to the maximum extent possible the intent of the parties, and the remaining provisions shall remain unaffected and continue with the same effect as if such unenforceable or invalid provision had not have been inserted herein.

12.4 No Waiver: Failure of either party to exercise its rights under this Agreement shall not be construed as a waiver of that party's rights, including without limitation the right to seek remedies arising from past, present or future breach by the other party.

12.5 Headings: The headings and captions in this Agreement are for convenience purposes only, and shall not be used to construe the terms of this Agreement.

12.6 Entire Agreement: This Agreement contains the entire understanding between the parties with respect to the matters contained herein. This Agreement supercedes all prior agreements between the parties, whether oral or written, express or implied, as to the matters contained herein. No waiver, consent, modification, amendment or change of the terms of this Agreement shall be binding unless in writing and signed by the parties.

12.7 Notices: All notices to MeM under this Agreement must be in writing to 11385 Montgomery Road, Suite 240, Cincinnati, Ohio 45249 through (i) personal service, or (ii) via certified mail, return receipt requested. All notices to Customer under this Agreement must be in writing to the contact person on Customer’s account through (i.) personal service, (ii.) via certified mail, return receipt requested; or (iii.) via electronic mail to the email address on Customer’s account and Customer consents to such electronic notification. Notice shall be effective upon personal service or delivery of the certified mail, as the case may be. In the case of electronic mail, notice shall be effective when sent.

12.8 Force Majeure: Neither party shall be liable for any delay or failure to perform its obligations in this Agreement if such delay or failure to perform is due to any cause or condition reasonably beyond that party’s control, including, but not limited to, acts of God, war, terrorism, government intervention, riot, embargoes, acts of civil or military authorities, earthquakes, fire, flood, accident, strikes, inability to secure transportation or communications, facilities, fuel, energy, labor or materials.


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